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Shopper Innovation Awards: SC Johnson highlights messy moments | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Strategy Staff

SC Johnson brands, specifically in the home cleaning, air care and home storage categories, were struggling to maintain market share. Research revealed that Canadians are learning to embrace messiness: rather than weekly or large seasonal cleans, they’re doing more daily, no-fuss cleaning.

http://strategyonline.ca/2016/04/19/shopper-innovation-awards-sc-johnson-highlights-messy-moments/
 
Tobiasz Bartosz
Posted in November
ohh nice

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